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LEONARDO RINALDI
Editorial CNC News
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Summary:
 
A monthly journalistic publication with an established graphic design structure; I have been responsible for the layout of several magazine articles, creating illustrations and or selecting and editing photographs for some of the covers and for other visual elements accompanying the articles, including cover images and graphic inserts.
 
A publication covering news relevant to the commerce’s sector in Brazil, one of the CNC’s1 main channels for disseminating information.
 
Process and concept:
 
A monthly journalistic magazine with an established graphic design layout; I have been following the layout guidelines, maintaining the style standards and creating the illustrations and layouts, whilst collecting and editing images for the cover and articles. The creation of the covers and the structuring of the articles have been carried out jointly by myself and each journalist of the respective article, as been the illustrations for the articles.
 
1 National Confederation of Trade in Goods, Services and Tourism (CNC – cnc.org.br) – An employers’ trade union entity comprising 34 federations across Brazil, 27 representing their respective states and 7 operating at national level, representing over five million businesses in the trade sector that generate around 25.5 million direct and formal jobs. Through its structure, it works to ensure the sector is always involved in the formulation of public policies, monitoring the progress of relevant proposals in the National Congress and defending the Constitution, always focusing on laws that may impact the sector.
 
The CNC was founded on 4 September 1945; its president is responsible for the administration of two institutions with significant operations in Brazil, which form one of the largest social development systems in the world: the Social Service of Commerce (Sesc – sesc.com.br) and the National Commercial Apprenticeship Service (Senac – senac.br), the former running social projects such as Mesa Brasil and the Ecos Sustainability Programme, etc. (operating in the following areas: Food, Social Assistance, Culture, Education, Sport, Leisure, Health, Sustainability, etc.), and the latter providing support for the training and upskilling of staff in the commercial sector (shopkeepers, waiters, chefs, hospitality staff, etc.).
 

Highlights

Visual identity

Editorial