LEONARDO RINALDI
Graduation – I have graduated in Industrial Design in Estácio de Sá University, in Rio de Janeiro, 4 years of duration, this area is splited between visual programming, which corresponds to graphic design, and product project. The basis of this course has been in visual programming, with some product project subjects, such as Ergonomic, Technical Drawing, Jewelry Design, etc., but the subjects within the scope of visual programming have really created myself the conection with the area, such as Graphic Analyse with professor and artist Frederico Carvalho, History of Industrial Design, Semiotic, Graphic Processes I and II with professor and printmaker Valério Rodrigues, Object Theory with professor and sculptor Leonardo Tepedino and the Project classes (Basic Project I and II, Visual Programming Project I, II, III and Conclusion Project), especially the classes I have had with the professor and designer Luciano Tardin (Basic Project II and Conclusion Project), they have made me to create a utopian look of design, the designer acts between the human being and the product/service/event and it makes this interaction add not only in the day-to-day, but it converge with the society, in the creation of utensils to the visual organization and thoughts.
Internships – I have started as an intern in the 4th period, the beginning has been in the Base Software (software company), then in the Beth Barbosa Design (graphic design office) and in 2005, in the advertising agency Binder FC + G (the G being from the Creative Director Bob Gueiros), it has been that I really have felt the meeting with the profession mine, In the creative room of the agency along with art directors, copywriters, designers and a programmer I have begun to dream of working abroad, an idea that have not been only mine, but of practically everyone who have been working in that space, with the approach of the end of the graduation, I have seen the necessity to turn myself only to the conclusion of the course, I have asked to leave the internship.
Jobs – After graduating I have been unemployed for a while and I have worked as a temporally in companies that I would start working as a full time soon after. As a diagrammer I have been employed at Caras Publishing Company for about two years, I have been living the rhythm of a newsroom, closing a week’s magazine and then starting another one day after, I have had a deal with my boss, Editor and Director Claudio Uchoa and left the company, then I have opened a graphic design company with a friend, João Geszti, Studio Hangar, but it have not worked out because the big client we would have had it not happened. Six months later I have started working at the National Confederation of Commerce of Goods, Services and Tourism (CNC)1, in 2011, as a visual programmer, I have been creating several kinds of projects, I have ended up establishing a job’s relationship with Ernane Galvêas (former Minister of Finance of Brazil (1980-1985) and former President of the Central Bank of Brazil (1968-1974 and 1979-1980)(IN MEMORIAN)), whose has been the Economic Consultant and Coordinator of the Technical Council of the CNC2, I have developed several books projects for this council. I have given the task of creating a new signage project for the CNC’s two buildings, a task has assigned to me by my boss and Head of the entity’s Communication Advisory, journalist Cristina Calmon. With the change of Presidency in 2019 I have ended up making a deal and with the severance money I have made my planning to move to London.
Courses – During the time I have been working at Caras Publishing Company, I have taken 2 year’s course in Special Effects at Azymut, I have studied Combustion, After Effects and 3ds. At the moment I have been working in CNC, I have tried to make a yearly plan, I have studied Drupal, the platform we have been using on the entity’s portal, the programming PHP, I have taken the Creativity course from the professor Charles Watson and have been taking his Property and Provenance course, I have done a post-graduation course in Marketing and Entrepreneurship at ESPM, it has paid by CNC, and an MBA in Strategic Innovation Management at Fundação Getúlio Vargas (FGV). Before I have been leaving Rio de Janeiro I have had some calligraphy classes with Claúdio Gil and in London I have had some calligraphy modules with Paul Antonio.
1 National Confederation of Commerce of Goods, Services and Tourism (CNC – cnc.org. br) – Patronal syndical entity, which groups 34 Federations in the whole Brazilian territory, 27 referring to their respective states in Brazil and 7 of these 34 at national level, there are more than five million companies represented in the commerce that generate around 25.5 million direct and formal jobs, it acts in order that the sector is always present at the formulation of public policies, following the progress of the proposals of interest in the National Congress of Brazil and in the defense of the Constitution of Brazil, always it having in focus the laws that may impact the segment.
The CNC was founded at 4th September of 1945, its current President is José Roberto Tadros, who succeeded Antonio Oliveira Santos, in an election that was held in 2018, and it is responsible for the administration of two institutions of great performances in Brazil and that form one of the largest systems of social development in the world, the institution of Commerce Social Service (Sesc – sesc.com.br) and the institution of National Service of Commercial Learning (Senac – senac.br), the first mentioned, with social projects, such as Mesa Brasil, Ecos Program of sustainability etc. (acts in the following areas: Alimentation, Culture, Education, Health, Leisure, Social Assisntence, Sports, Sustainability etc.) and the second in assisting the training and qualification of employees of the companies in the commerce sector (shopkeepers, waiters, chefs, hoteliers etc.).
2 Technical Council of the CNC – Group where several men and women who they have been standing out on their respective areas presenting lectures and later transform in their articles, they are diplomats, judges, lawyers, economists, philosophers etc., among them is the Coordinator of the Tecnical Council and Economic Councilor of CNC, Ernane Galvêas (former Minister of Finance of Brazil (1980-1985) and former President of the Central Bank of Brazil (1968-1974 and 1979-1980)(IN MEMORIAN)), José Bernardo Cabral (Rapporteur of the Brazilian Constituent Assembly of 1988, former Minister of Justice and former Senator of the Republic), Carlos Tadeu de Freitas Gomes (former Director of the Central Bank), Cid Heraclito de Queiroz (former Attorney General of the Brazilian Treasury 1979-1991), Ives Gandra da Silva Martins (Professor Emeritus of the Universities Mackenzie, UNIP, UNIFEO, UNIFMU, of CIEE/ O Estado de São Paulo, of the Army Command and Staff Schools (ECEME), Superior War College (ESG) and of the Magistrature of the Federal Regional Court of the 1st Region; Honorary Professor of the Universities of Austral (Argentina), San Martin de Porres (Peru) and Vasili Goldis (Romania); Doctor Honoris Causa of the Universities of Craiova (Romania) and the PUCs of Paraná and Rio Grande do Sul, and Professor of the University of Minho (Portugal); Chairman of the Superior Council of Law of FECOMÉRCIO-SP; former President of the Academia Paulista de Letras (APL) and of the Instituto dos Advogados de São Paulo (IASP)), Arnaldo Niskier (Member of the Brazilian Academy of Letters and former President of CIEE/RJ), Vasco Mariz (historian and diplomat, former Brazilian Ambassador to Ecuador, Israel, Cyprus, Peru and Germany), Nelson Mello e Souza (philosopher, former Chancellor of Estácio de Sá University and member of the Brazilian Academy of Philosophy), Samuel Buzaglo (lawyer, former Deputy Attorney General of the Brazilian Republic), João Paulo de Almeida Magalhães (economist and researcher at the Centre for Development Studies of CORECON/RJ), Arnaldo Wald (lawyer and Professor at UERJ), Marcus Faver (Judge, former President of TJRJ), Claudio Contador (economist, Executive Director of SILCON), Mary Del Priore (historian and writer, member of the Academia Paulista de Letras), João Ricardo Moderno (journalist), Roberto Fendt (economist, former Special Secretary of Foreign Trade of the Ministry of Economy of Brazil, Executive Secretary of the Brazil-China Business Council), Maria Beltrão (archeologist, scientist and researcher, former teacher at UERJ, former Director of External Relations of the IHGB), Gilberto Paim (journalist) etc.