Detalhe

Highlights Controversial topics in the Law and In the field of ideas

Summary:

Graphic project of a book collection (two books).

Creation and conceptualization of the whole graphic project, covers, illustrations, layout and organization (together with the author and his two assistants) of all the content and graphic monitoring of the printing of the covers and other pages of the books, and of the varnishes located on the covers.

Samuel Buzaglo is a member of the Technical Council¹ of the National Confederation of Commerce of Goods, Services and Tourism (CNC)², wrote articles, which have been mostly from lectures and they have been delivered to me to be make of these two books, he has sought myself and asked to do this work without correlation with the Confederation, all the costs would be spend by himself, but the project has been gaining the institutional support of the entity because of his professional and personal proximity with the President of the CNC, Antonio Oliveira Santos, and with the Economic Counselor of the CNC and Coordinator of the Technical Council, Ernane Galvêas (former Minister of Finance of Brazil (1980-1985) and former President of the Central Bank of Brazil (1968-1974 and 1979-1980)(IN MEMORIAN)).

Process and conceptualisation:

The work has began in a meeting in his office, there, I have received more than 30 printed articles for the creation of a book, which it would to be chaned into two books, the containing has been a wide of variety of subjects (psychology, sociology, etc.), but which of this has been mostly of themes related to the Law.

Organisation – After this first meeting, I have been analysing all the material, I have began to study alternative paths for the project and, in parallel, I have sought to generate ideas. At the following meeting, three weeks later with Mr Buzaglo and his assistants, lawyers Alexandra Machado and Maira Franco Santana, with the ideas had been generated previously, and to be presented at the moment, that we have seen the needed to separate the articles into two volumes, one book has been confronting the other and, at the end, this would to be the most correct path, as the articles have been related to the Law where the basis of the author’s graduation, and the others where the themes of interest and others originating from subjects that he himself had confronted on his own area, but which ones have been going into correlated specificities (such as psychology, as sociology, etc.). Then, we have divided them into “Controversial topics in the Law” and “In the field of ideas”, the first has been giving the “exaltation” idea and the second how if it has been his thoughts disconection topics, with a more “contracted” approach.

Concept – Then, the difficulty of conceptualization the project has been getting simpler and simpler. I have been searching for a complementary visual line from one volume to the other. In the generation of alternatives (following the double diamond method), we have been selecting the idea that could best fit, and in the third meeting, I have been presenting the idea generated previously, on the paper, they have been already liked, a texture of a city seen from above view, as if Samuel Buzaglo wolud be acting on it with the Law and for the second book, as if it has been something that would to be inside of his own brain, something as articles of his reflections with himself about the world that he observes.

Other elements – The others graphics elements have been subsequent to these two textures, a city’s texture on the cover of the book one and a neuron’s texture of the book two. Inverting the “common place”, where the textures are usually used to be a support elements, in this case, they have been as the main elements of each book. I have been using a river in the city map above view, in volume one, and as a vein, in volume two, to attach the connection between them. I have been inserting the balance icon in volume one, because I have scaped from the common layout of the lawyer’s books, then I have been needing to come back, then, the most obvious way. In the second volume, I have seen a debate with the author’s assistants to choose together the other icon, they have suggested the “Rodin’s thinker” (sculpture by the French sculptor, Auguste Rodin). Regarding the colours, complementary colours I have been chosing, seeking to enhance the confrontation between the covers, a swimming pool’s blue with a brick’s red in the first book, and yellow and a bluish purple for the second, all with subtle gradients. The layouts have been simple, with the following typography: Calluna, 10.5 body; Frutiger, 16 and 22 body. The cover typographies: Niveau Grotesk, body 21, 32 and 52; and Frutiger, body 72 and 108.

Printing: As the costs of printing of the books have been of the author’s, I have tried to minimize them as I always do, because it has been a reduced budget for an individual owner, I have been even more careful and made special a selection of the most reliables’ printers in Rio de Janeiro and I have presented to the author the one with the best price and the others. Then I have had to make sure as much as possible that everything would to go fine: I have been following the books to go into the printing machines and also I have gone to the company that done the finishing, to validate the localized varnishes that I have sent on the covers.

1 Technical Council of the CNC – Group where several men and women who they have been standing out on their respective areas presenting lectures and later transform in their articles, they are diplomats, judges, lawyers, economists, philosophers etc., among them is the Coordinator of the Tecnical Council and Economic Councilor of CNC, Ernane Galvêas (former Minister of Finance of Brazil (1980-1985) and former President of the Central Bank of Brazil (1968-1974 and 1979-1980)(IN MEMORIAN)), José Bernardo Cabral (Rapporteur of the Brazilian Constituent Assembly of 1988, former Minister of Justice and former Senator of the Republic), Carlos Tadeu de Freitas Gomes (former Director of the Central Bank), Cid Heraclito de Queiroz (former Attorney General of the Brazilian Treasury 1979-1991), Ives Gandra da Silva Martins (Professor Emeritus of the Universities Mackenzie, UNIP, UNIFEO, UNIFMU, of CIEE/ O Estado de São Paulo, of the Army Command and Staff Schools (ECEME), Superior War College (ESG) and of the Magistrature of the Federal Regional Court of the 1st Region; Honorary Professor of the Universities of Austral (Argentina), San Martin de Porres (Peru) and Vasili Goldis (Romania); Doctor Honoris Causa of the Universities of Craiova (Romania) and the PUCs of Paraná and Rio Grande do Sul, and Professor of the University of Minho (Portugal); Chairman of the Superior Council of Law of FECOMÉRCIO-SP; former President of the Academia Paulista de Letras (APL) and of the Instituto dos Advogados de São Paulo (IASP)), Arnaldo Niskier (Member of the Brazilian Academy of Letters and former President of CIEE/RJ), Vasco Mariz (historian and diplomat, former Brazilian Ambassador to Ecuador, Israel, Cyprus, Peru and Germany), Nelson Mello e Souza (philosopher, former Chancellor of Estácio de Sá University and member of the Brazilian Academy of Philosophy), Samuel Buzaglo (lawyer, former Deputy Attorney General of the Brazilian Republic), João Paulo de Almeida Magalhães (economist and researcher at the Centre for Development Studies of CORECON/RJ), Arnaldo Wald (lawyer and Professor at UERJ), Marcus Faver (Judge, former President of TJRJ), Claudio Contador (economist, Executive Director of SILCON), Mary Del Priore (historian and writer, member of the Academia Paulista de Letras), João Ricardo Moderno (journalist), Roberto Fendt (economist, former Special Secretary of Foreign Trade of the Ministry of Economy of Brazil, Executive Secretary of the Brazil-China Business Council), Maria Beltrão (archeologist, scientist and researcher, former teacher at UERJ, former Director of External Relations of the IHGB), Gilberto Paim (journalist) etc.

2 National Confederation of Commerce of Goods, Services and Tourism (CNC – cnc.org. br) – Patronal syndical entity, which groups 34 Federations in the whole Brazilian territory, 27 referring to their respective states in Brazil and 7 of these 34 at national level, there are more than five million companies represented in the commerce that generate around 25.5 million direct and formal jobs, it acts in order that the sector is always present at the formulation of public policies, following the progress of the proposals of interest in the National Congress of Brazil and in the defense of the Constitution of Brazil, always it having in focus the laws that may impact the segment.

The CNC was founded at 4th September of 1945, its current President is José Roberto Tadros, who succeeded Antonio Oliveira Santos, in an election that was held in 2018, and it is responsible for the administration of two institutions of great performances in Brazil and that form one of the largest systems of social development in the world, the institution of Commerce Social Service (Sesc – sesc.com.br) and the institution of National Service of Commercial Learning (Senac – senac.br), the first mentioned, with social projects, such as Mesa Brasil, Ecos Program of sustainability etc. (acts in the following areas: Alimentation, Culture, Education, Health, Leisure, Social Assisntence, Sports, Sustainability etc.) and the second in assisting the training and qualification of employees of the companies in the commerce sector (shopkeepers, waiters, chefs, hoteliers etc.).

Specification:

Name of publications: Books “Controversial topics in the Law” and “In the field of ideas”.

Size (openned): 442mm* x 230mm to *(left flap (60mm) + back cover (150mm) + spine (22mm) + front cover (150mm) + right flap (60mm)).

Size (closed): 150mm x 230mm.

Covers

Print: 4/0 (offset).

Paper: Duo design 300g/m2.

Finishing:

Matte lamination (please quote an optional quote with localised varnish).

Square spine, glued and sewn.

Folding: 4 folds (two in the spine area and two more creating the ears areas).

Bookblock: