Graphic design of book – Creation, conceptualisation and execution of the whole project, including the layout of the all book, cover, illustrations and graphic monitoring of the printing of the covers and other pages of the books at the end of the year 2018.

 

Creation of the graphic project for the National Confederation of Commerce of Goods, Services and Tourism (CNC)¹. This book followed the Project of Standardization of the CNC’s Publications² (this project at the end in 2016).

 

This job has created together with the author Arnaldo Niskier, member of the Brazilian Academy of Letters (ABL) and former State Secretary of Rio de Janeiro of Education and Culture, member of the Technical Council of the CNC³, renowned intellectual in the area of Education. The book is a collection of texts that, for the most part, they had been originally lectures or presentations, which they have been later transformed into articles. I have received the work with the articles already organized, the author has wanted to enhance two articles, one that has been the recent one, which one has the name of the publication, “Educating for a better time” and the other one, “Gamification – The challenges of new educational technologies”, he has been wanting the cover’s illustration to be used on a mixture of those two articles, because he could not add to the title that segund one to be together in the name of the publication, because it would be, really, too extensive.

 

 

At first, everything had sent to diagrammed quickly and sent to the revisor to advance this stage, while I have been working in parallel on the focus that would be the cover, I have been manualling the illustration of the figure of a man which one has been receiving pixels in his head through a jar, as if it has been loading his body with that pixels, but this cover has been rejected by the Coordinator of the board and CNC Economic Councilor, Ernane Galvêas (former Minister of Finance of Brazil (1980-1985) and former President of the Central Bank of Brazil (1968-1974 and 1979-1980)(IN MEMORIAN)), then I have gone to a second alternative, I have been using a woman with virtual reality glasses, a composition of creation with some pixels on the side of the cover and a Super Nintendo’s joistique on the base, I have been putting the arrows of the video game’s control as an allusion to the dynamics, the directions, the alternatives’ realities that each being human goes through, evenly more far in the learning process, the different points of view, on the back of the cover I have done a complementary illustration, an unfolding of plans, as if each plan was an alternative’s reality. In the varnish, I have made a reference to the spaceship games of the old video game Atari, where the aliens coming down from the top of the page to the bottom and the space ship at the bottom shoots pixels on them, always I have been trying to conect to the gamification in learning, the subject that the author has been wanting on the cover, then it has been creating an interaction with the printed composition (suggesting that the woman in the image would be seeing this at that moment).

 

I emphasize that on the cover of this book, I have had to keep the standard font (Helvetica Neue lt) in the title according to all the publications of the CNC, following the guidelines of the Standardization Project, effective after 2016, in order to create a correlation between this piece and the others that the entity has been publishing, and at the same time it has been giving a room for the creation on the “empty space”, where the illustrative composition, the choice of colours, the illustrations and the application of varnish. In the core of this book, a simple layout, which one has been following the line of reasoning of the Standardization Project of the CNC Publications, but with some margins for stylization of the book.

 

In the graphic accompaniment, I have been watching at the moment of the printing all of the material that has had 3 special colours add the black colour (Pantone 317, Pantone 266 and the photoluminescent Pantone 803), as it can be seen in these images below of the text (some of these photos have taken from the printer in the graphic accompaniment) and in the highlight images 4 and 5 above the text (materials have been collected during the printing process).

 

1 National Confederation of Commerce of Goods, Services and Tourism (CNC – cnc.org. br) – Patronal syndical entity, which groups 34 Federations in the whole Brazilian territory, 27 referring to their respective states in Brazil and 7 of these 34 at national level, there are more than five million companies represented in the commerce that generate around 25.5 million direct and formal jobs, it acts in order that the sector is always present at the formulation of public policies, following the progress of the proposals of interest in the National Congress of Brazil and in the defense of the Constitution of Brazil, always it having in focus the laws that may impact the segment. 

 

The CNC was founded at 4th September of 1945, its current President is José Roberto Tadros, who succeeded Antonio Oliveira Santos, in an election that was held in 2018, and it is responsible for the administration of two institutions of great performances in Brazil and that form one of the largest systems of social development in the world, the institution of Commerce Social Service (Sesc – sesc.com.br) and the institution of National Service of Commercial Learning (Senac – senac.br), the first mentioned, with social projects, such as Mesa Brasil, Ecos Program of sustainability etc. (acts in the following areas: Alimentation, Culture, Education, Health, Leisure, Social Assisntence, Sports, Sustainability etc.) and the second in assisting the training and qualification of employees of the companies in the commerce sector (shopkeepers, waiters, chefs, hoteliers etc.).

 

2 Project of Standardization of the CNC’s Publications – A project in which the head of the Communications Office, Cristina Calmon, journalists from the sector and four designers from the CNC (myself included), together with an external communications office and a graphic design office hired studied all the publications produced in the entity to date, creating a line of reasoning, comparing them with each other, segmenting the various types of content of the entity and creating a harmony in relation to the new visual identity of the CNC (launched in 2012), creating a catalogue, etc. The publications were divided into groups: 1) Technical books; 2) Author’s books; 3) Reports; 4) Manuals; 5) Magazines; 6) Digital newsletters and digital publications. 

 

3 Technical Council of the CNC – Group where several men and women who they have been standing out on their respective areas presenting lectures and later transform in their articles, they are diplomats, judges, lawyers, economists, philosophers etc., among them is the Coordinator of the Tecnical Council and Economic Councilor of CNC, Ernane Galvêas (former Minister of Finance of Brazil (1980-1985) and former President of the Central Bank of Brazil (1968-1974 and 1979-1980)(IN MEMORIAN)), José Bernardo Cabral (Rapporteur of the Brazilian Constituent Assembly of 1988, former Minister of Justice and former Senator of the Republic), Carlos Tadeu de Freitas Gomes (former Director of the Central Bank), Cid Heraclito de Queiroz (former Attorney General of the Brazilian Treasury 1979-1991), Ives Gandra da Silva Martins (Professor Emeritus of the Universities Mackenzie, UNIP, UNIFEO, UNIFMU, of CIEE/ O Estado de São Paulo, of the Army Command and Staff Schools (ECEME), Superior War College (ESG) and of the Magistrature of the Federal Regional Court of the 1st Region; Honorary Professor of the Universities of Austral (Argentina), San Martin de Porres (Peru) and Vasili Goldis (Romania); Doctor Honoris Causa of the Universities of Craiova (Romania) and the PUCs of Paraná and Rio Grande do Sul, and Professor of the University of Minho (Portugal); Chairman of the Superior Council of Law of FECOMÉRCIO-SP; former President of the Academia Paulista de Letras (APL) and of the Instituto dos Advogados de São Paulo (IASP)), Arnaldo Niskier (Member of the Brazilian Academy of Letters and former President of CIEE/RJ), Vasco Mariz (historian and diplomat, former Brazilian Ambassador to Ecuador, Israel, Cyprus, Peru and Germany), Nelson Mello e Souza (philosopher, former Chancellor of Estácio de Sá University and member of the Brazilian Academy of Philosophy), Samuel Buzaglo (lawyer, former Deputy Attorney General of the Brazilian Republic), João Paulo de Almeida Magalhães (economist and researcher at the Centre for Development Studies of CORECON/RJ), Arnaldo Wald (lawyer and Professor at UERJ), Marcus Faver (Judge, former President of TJRJ), Claudio Contador (economist, Executive Director of SILCON), Mary Del Priore (historian and writer, member of the Academia Paulista de Letras), João Ricardo Moderno (journalist), Roberto Fendt (economist, former Special Secretary of Foreign Trade of the Ministry of Economy of Brazil, Executive Secretary of the Brazil-China Business Council), Maria Beltrão (archeologist, scientist and researcher, former teacher at UERJ, former Director of External Relations of the IHGB), Gilberto Paim (journalist) etc.