Editorial
CNC News
1
Summary:
Monthly journalistic publication, with a graphic project already adjusted, I have made the layout of some editions of the publication, I have been making illustrations, selection and manipulation of photos for some of the covers and for some other narratives’ pages, covers and graphic accompaniments of the printing process.
Publication where relevant news to the commerce system are approached, one of the main means of information conveyance of the National Confederation of Commerce of Goods, Services and Tourism (CNC)1. This project had been preceding the CNC’s Publication Standardization Project2.
Process and conceptualization:
Monthly periodical of journalistic view, with graphic project and layout had already been defined, I have been just following the graphic layout, keping the style patterns and creating the illustrations, collecting images and manipulating them for cover and articles. The creation of the covers and the structure of the articles has been done together by the editor and me, as well as the illustrations of the articles. These editions have been made between 2011 and 2013, when I have replaced the designer who was responsible for the publication in months that went on holiday.
1 National Confederation of Commerce of Goods, Services and Tourism (CNC – cnc.org. br) – Patronal syndical entity, which groups 34 Federations in the whole Brazilian territory, 27 referring to their respective states in Brazil and 7 of these 34 at national level, there are more than five million companies represented in the commerce that generate around 25.5 million direct and formal jobs, it acts in order that the sector is always present at the formulation of public policies, following the progress of the proposals of interest in the National Congress of Brazil and in the defense of the Constitution of Brazil, always it having in focus the laws that may impact the segment.
The CNC was founded at 4th September of 1945, its current President is José Roberto Tadros, who succeeded Antonio Oliveira Santos, in an election that was held in 2018, and it is responsible for the administration of two institutions of great performances in Brazil and that form one of the largest systems of social development in the world, the institution of Commerce Social Service (Sesc – sesc.com.br) and the institution of National Service of Commercial Learning (Senac – senac.br), the first mentioned, with social projects, such as Mesa Brasil, Ecos Program of sustainability etc. (acts in the following areas: Alimentation, Culture, Education, Health, Leisure, Social Assisntence, Sports, Sustainability etc.) and the second in assisting the training and qualification of employees of the companies in the commerce sector (shopkeepers, waiters, chefs, hoteliers etc.).
2 Project of Standardization of the CNC’s Publications – A project in which the head of the Communications Office, Cristina Calmon, journalists from the sector and four designers from the CNC (myself included), together with an external communications office and a graphic design office hired studied all the publications produced in the entity to date, creating a line of reasoning, comparing them with each other, segmenting the various types of content of the entity and creating a harmony in relation to the new visual identity of the CNC (launched in 2012), creating a catalogue, etc. The publications were divided into groups: 1) Technical books; 2) Author’s books; 3) Reports; 4) Manuals; 5) Magazines; 6) Digital newsletters and digital publications.
2
3
4
5
6
7
