Summary:
Graphic design for a book – Creation, concept and execution of the entire project, including the layout of the entire book, illustrations and cover.
The publication bringing together articles published throughout the year by the President of the National Confederation of Trade in Goods, Services and Tourism (CNC)1, Antonio Oliveira Santos, it has organised by the CNC’s Economic Adviser, Ernane Galvêas (former Minister of Finance of Brazil (1980–1985) and former President of the Central Bank of Brazil (1968–1974 and 1979–1980) (IN MEMORIAM)).
Process and concept:
In this book, unlike the previous one (“Saindo da crise”, “Exiting the crisis”), neither the president nor the adviser have had an initial suggestion for the cover. I have received only the title, “A New Day”, and individual articles, already organised for the book. I have sent them for proofreading with the idea of maintaining a motivational tone for the commerce sector (the country’s situation, in terms of economic growth, was not good), I have been aiming for a publication that would serve as the President’s message to the commerce sector. The book has needed to go on the way of something positive, so I have opted for a more playful cover, the speech balloon, it has been giving an air of “overcoming difficulties” and moving upwards, forwards, in an effort to bring a sense of positivity. The files had come back from proofreading, I have formatted for publication, proofread again and sent to the printers.
1 National Confederation of Trade in Goods, Services and Tourism (CNC – cnc.org.br) – An employers’ trade union organisation, bringing together 34 federations across Brazil, 27 representing their respective states and 7 of these 34 operating at national level, representing over five million businesses in the trade sector that generate around 25.5 million direct and formal jobs. Through its structure, it works to ensure the sector is always involved in the formulation of public policy, monitoring the progress of relevant proposals in the National Congress and defending the Constitution, always focusing on laws that may impact the sector.
The CNC was founded on 4 September 1945; its president is responsible for the administration of two institutions with significant operations in Brazil, which form one of the largest social development systems in the world: the Social Service of Commerce (SESC – sesc.com.br) and the National Commercial Apprenticeship Service (SENAC – senac.br), the former with social projects such as Mesa Brasil, the Ecos Sustainability Programme, etc. (operating in the following areas: Food, Social Assistance, Culture, Education, Sport, Leisure, Health, Sustainability, etc.) and the latter providing support for the training and upskilling of employees in the commerce sector (shopkeepers, waiters, chefs, hospitality staff, etc.).
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