Summary:
Book’s graphic project - Creation, conceptualisation and execution of the entire project, including the layout of the entire book, illustration and cover.
Publication that groups the articles that have come through the year of 2018 from the President of the National Confederation Commerce of Goods, Services and Tourism (CNC)1, Antonio Oliveira Santos, in which they have been edited by the CNC’s Economic Councilor, Ernane Galvêas (former Minister of Finance of Brazil (1980-1985) and former President of the Central Bank of Brazil (1968-1974 and 1979-1980)(IN MEMORIAN)). This project has been following the new guidelines of the CNC Publications Standardization Project (a project that took place in 2016)2.
Process and conceptualization:
In this book, differently from the previous one (“Exiting the crisis”, 2017), neither the President nor the Councillor have had an initial suggestion for a cover, then, I have received only the title, “Trade 2018 - A new day”, and the articles, they have already organized for diagramming, I have sent them for review and with the idea of keeping a motivational direction for the trade system (the moment of the country, in terms of economic growth, has not been in a good view) in the sense of a publication that would to be directed as the President’s speech to the Commerce’s System, the book has been needing to bring something positive, I have been using a ludic way of transport, the balloon, giving an air of “overcoming the difficulties” and going to the light, it would bring an air of positivism. The files have come back from the revision, then, I have been putting them in the format of the publication, I have been sending to the revision again and to the printing office.
1 National Confederation of Commerce of Goods, Services and Tourism (CNC – cnc.org. br) – Patronal syndical entity, which groups 34 Federations in the whole Brazilian territory, 27 referring to their respective states in Brazil and 7 of these 34 at national level, there are more than five million companies represented in the commerce that generate around 25.5 million direct and formal jobs, it acts in order that the sector is always present at the formulation of public policies, following the progress of the proposals of interest in the National Congress of Brazil and in the defense of the Constitution of Brazil, always it having in focus the laws that may impact the segment.
The CNC was founded at 4th September of 1945, its current President is José Roberto Tadros, who succeeded Antonio Oliveira Santos, in an election that was held in 2018, and it is responsible for the administration of two institutions of great performances in Brazil and that form one of the largest systems of social development in the world, the institution of Commerce Social Service (Sesc – sesc.com.br) and the institution of National Service of Commercial Learning (Senac – senac.br), the first mentioned, with social projects, such as Mesa Brasil, Ecos Program of sustainability etc. (acts in the following areas: Alimentation, Culture, Education, Health, Leisure, Social Assisntence, Sports, Sustainability etc.) and the second in assisting the training and qualification of employees of the companies in the commerce sector (shopkeepers, waiters, chefs, hoteliers etc.).
2 Project of Standardization of the CNC’s Publications – A project in which the head of the Communications Office, Cristina Calmon, journalists from the sector and four designers from the CNC (myself included), together with an external communications office and a graphic design office hired studied all the publications produced in the entity to date, creating a line of reasoning, comparing them with each other, segmenting the various types of content of the entity and creating a harmony in relation to the new visual identity of the CNC (launched in 2012), creating a catalogue, etc. The publications were divided into groups: 1) Technical books; 2) Author’s books; 3) Reports; 4) Manuals; 5) Magazines; 6) Digital newsletters and digital publications.
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